In today’s context, internal communication is essential to a company. Implementing the right actions internally will help you to keep your employees up to date and informed, to enhance values and missions and create a company culture, but also to reassure employees in times of crisis. Not only do employees know the company and share its values, but they are also its very own best communication channel. It goes without saying that in today’s social media world, employees can reach incredible amounts of people and can, in just one click, share information with their extended networks.
There are many internal communication tools, but the most convenient these days are the applications. These applications offer efficient ways for a company to communicate effectively.
Applications such as Skype for Business, Slack or Microsoft Teams, which include both the possibility to chat or to organise videoconference calls, make it easier to communicate and can contribute to creating a community atmosphere. Whether it is to organise a certain task or to present what your employees have been working on, these apps are versatile and make new ways of working and collaboration possible. With the support of digitalisation, working remotely has been made easier than before.
However, you probably already know the classic ways of using these apps. But did you know they could also be used for other purposes?
For instance, the Interel Group organised a C-Chat just a week ago through Microsoft Teams. During this meeting, our CEO and COO/CFO both made it a point to inform all the employees on the measures taken by the company. Not only did it give an insight on how the current situation is handled, but it has also helped for employees to feel integrated and heard.
Furthermore, due to social distancing, some strategic actions may be difficult to implement. You had a pitch organised and now you do not know how to present it? You have an interview planned with a journalist but need some preparation? Fear not. Even though it is impossible to have direct social contacts right now, videocalls still allow you to see your audience’s reactions and their non-verbal actions. This is possibly the best alternative to meeting in real life.
Of course, every company chooses to implement what they think works best for their staff. But it is essential to stimulate contact between your employees. Whether it is by weekly or bi-weekly staff meetings to get a follow-up on the current cases or more informal calls such as tea/coffee breaks. During this crisis and in general, it is important to get a hold on how your employees are doing while teleworking, as to maintain a good atmosphere within the team.
Intranet Moreover, also intranet has proven its efficiency over time. These platforms allow managers and employees to communicate to all the company’s collaborators at once and to reach the different departments and/or facilities. This tool is therefore incredibly useful for international companies, as all important information is centralised. Employees can easily access content that was previously shared by the company. The content posted on the intranet can vary: crisis plans, training presentations or the company’s core values. Fun and motivational items such as birthdays and internal awards can also be shared.
To conclude, the importance of digital internal communication should not be underestimated. Digital tools enhance dialogues between employers and employees, as information is shared with employees, providing them with the opportunity to make their voices heard. That is why it is important that companies continue to make use of digital internal communication and continue to focus on it.
Interel Belgium shares 5 ways to improve your company’s digital internal communication:
Share vision and mission Digital internal communication tools are also an extremely good way to share information about the company’s vision and mission. The internal communication tool can reflect these values.
Strengthen connections Create more ways of communication between employees, but also between employees and their line-managers.
Make information more accessible Use the internal communication tools to explain onboarding information, share previous trainings, etc. But also share protocols for preparing client-facing documents to other types of best practices.
Open dialogue Create blogposts on which employees can react and share their ideas. By doing this, employees are being heard and a fun dialogue can be created.
Provide crisis communication In case of crisis, all employees need to know how to react. Online internal communication tools are the perfect channel to share this important information, given it is accessible at all times to every employee.