Interel Group launched a new dedicated Brussels based practice, Interel 402 PR, further to a split of its Belgian business, Interel Belgium, in two companies focusing respectively on Corporate Communication & Public Affairs and Brand & Marketing Communications. The two businesses continue operating side by side together with Interel’s two other Brussels based practices, European Affairs and Association Management, as well as the Group’s international operations in Berlin, London, Paris, Prague and Washington DC.

Interel 402 PR, with its distinct brand, has been created to allow a better focus on the growing importance of PR, from press relations to the organisation of consumer activating marketing campaigns, endorsement programmes and social media relations, allowing for accelerated growth, while providing focus around a core set of services within the rest of the Interel Group.