We have developed a strong and convincing expertise in the FMCG, food & beverages, as well as healthcare sectors. Our consultants’ long standing experience allows them to conceive unique and fully integrated and creative strategies that capture media and consumers’ attention.

• We designed media relations strategies aimed at developing the image of A-brands, at enhancing their reputation, at positioning or repositioning them;
• We created brand and corporate image audits for major actors in the dairy product industry;
• We helped brands defining their image towards the media;
• We conceived and implemented extensive media strategies including all possible means and tools ranging from one-to-one interviews to press trips, to event organisations and creative, “out-of-the box” happenings aimed at attracting public and media attention;
• We reorganised the communication department of an A-brand company and detached our own consultants on interim basis for a period of one year;
• We created, developed and implemented in-depth endorsement and influencer strategies that combined several simultaneous PR and PA approaches  and tools for large FMCG brands and multinational companies;
• We advised brands in the development of their visual identity and developed various publishing tools aimed at attaining their PR objectives;
• We originated and implemented extensive grass-root campaigns for multinationals, brands, NGO’s, professional associations and federations;
• We conducted vulnerability audits and implemented permanent issue management programmes for several important companies active in the food sector;
• We worked on international programmes in cooperation with foreign partners, specialised in specific activity areas and industries, that we selected ourselves.

 

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